Our Story

How did this crazy group of customer service ninjas and production warriors come to be? Family Enterprise was started originally in Hillman, Michigan in the early 90’s. It was than purchased by a member of the family in 1996 then shortly there after sold to Don and Diane in 1997. They have grown the business to what it is today with several location upgrades over that time. With Cristi (their daughter) stepping into company in 2016 we have entered the next generation of our business. We kept the focus on quality but few new faces to greet our customers. Our “adopted” family members are sometimes referred to as “unicorns” because of the skillsets and attitudes they bring with them. They are motivated and ready to make the best products for the each and every client. As an added bonus they are a joy to work with and to be part of our family.

Being in business since 1997 we have seen a lot in a short amount of time. We have helped other people and business through several economic downturns. We made thousands of garments for everything from marketing campaigns to personal protective equipment for emergency services. Through it all it has been a honor to be there for all of our clients.

If you have a question about how your products will be made or even what color you should choose please contact us. Everyone on our team contributes to the success of your project. Whether you need garments screen printed, or embroidered, or plaques created, art creation or a just fabulous product to slap your logo on, Family Enterprise is always putting quality first.

Our Family




One thing is for sure, Diane’s time is in high demand! That’s because she’s one of the founding mothers of Family Enterprise Inc. 

What does she do here? You’d have better luck asking what she doesn’t do: Take out the trash. End of list.

A grandmother of 5 and a mother to 3 she is the matriarch in all sense of the word. Full of knowledge from doing it herself over the years. She will be the first to tell you that she is still learning and excited to jump in. Her talents with art and graphic design have been forged through thousands of projects over the years. If you want to know what is going to look good she can tell you.  

If you catch her daydreaming, it’s because after 20 plus years in the business, she’s been
thinking about a sunny vacation on the beach…but in the meantime you can contact her



Owner/ Master of Embroidery Services

Don is the man. Why? Well, once you get to know him, you really won’t need to ask.

Don spent 30 years in the Detroit area in the telecom industry. Then, after his 30th year he said “The hell with this!” and moved up to Alpena to join Diane at Family Enterprise. Today, Don spends his days like a mad scientist in a lab of threads. He is our embroiderer and a heck of a good one at that. He has stuck a needle through almost any garment you can think of and came out the other side.

When he is not working he is spending his time with his grandkids and children. Don also likes to play golf and the guitar whenever he gets a chance, and you might even catch him bowling every so often. He also has not one, not two, but three favorite NFL teams. 



President of Sales and Marketing

After playing roller derby for over 10 years, Cristi understands that putting together an order for a sports team can be a lot like herding cats. That’s why she’s made it her mission to simplify the process so your team can look great, feel great and get their gear hassle free.

With nearly 20 years in the broadcast industry, Cristi is bringing a new set of eyes to help you market your business. She can find promotional items that won’t be ignored, will speak to the demographics you’re looking to hit and will make a lasting impact long after they are in the hands of your customers. All at an affordable price that won’t punch you in the gut.

If you need gear for your business, team, group or simply for yourself, don’t hesitate to reach
out to

She wont bite… we hope.



General Manager/ Resident Unicorn

The definition of fun and full of perseverance she lights up a room without trying. She battled through cancer and won without dropping her ruthlessly optimistic look on life. Tammy is outgoing and full of surprises when it comes to her hobbies. She is a avid Dungeons and Dragons and video game player. If she is not playing a game for an adventure she is living in one. Spending huge amounts of time with her fiancé and step children has quickly become her favorite hobby. To fill in any free time remaining she is an accomplished artist in several mediums. 

At Family Enterprise she shows her skills when it comes to organizational prowess and her fierce dedication to detail. Tammy is a leader that asks what is needed to succeed and achieves it for the whole team. She is one of the first voices you will hear when you call and will be there to help throughout the process from start to finish. You can also reach her at

We are blessed to have her. Tammy being so unique in every way easily earns the title, Resident Unicorn.



We’re always looking for smart, driven, creative, responsible people with great attitudes to add to our team.

Interested in becoming part of the Family? Email for more information.